I’ve been with Abel & Cole since autumn 2014 (hence the Halloween-themed decorations in the background of the size comparison shot) and I absolutely love it.
For those of you who have somehow remained unaware of the veg and recipe box craze that’s sweeping (or at least gently dusting) the nation (Cambridgeshire), here’s the lowdown: you can sign up to a subscription service that will deliver a box of veg or meat or ingredients (usually supplemented with various household goods) on a weekly or fortnightly or monthly basis.
In practice this is super convenient as you don’t have to be at home when the box arrives since the delivery people just leave it outside, and then you’re set for the week. The contents of the veg boxes also change depending on the week and season, so you also get to discover some new foods (like the kohlrabi, which I am now intimately familiar with (it’s like a big greeny-white radish)).
I first signed up after being handed one of these vouchers by an already-enlisted friend:
Alongside the voucher, which entitled me to a free fruit and veg box, were the codes ‘FREEMEALS’ and ‘EATVEG’ which, when entered at the checkout, also gave me a free Abel & Cole recipe book and my fourth box free! I forget which code does which, so enter both if you sign up.
Naturally, for my first free box I ordered the biggest fruit and veg box I could find, which was worth £26! Here is a size comparison pic from the morning that it arrived:
It was brilliant and made me more excited about vegetables than I’d ever thought I would be. All of the veg from Abel & Cole is organic and responsibly sourced. The meat and fish are also ‘responsibly sourced’ or ‘high welfare’, and the site gives you little descriptions of the people who supply everything. They also have a YouTube account with videos that introduce their suppliers: I watched a few piggy ones and the piggies do look well and looked after, which is good even if I don’t agree with eating them.
Anyway, my fruit and veg certainly looked pretty happy:
A large one of these is meant to feed 3–5 people for a week, with three types of fruit and nine seasonal veg. It lasted me and my partner significantly longer than that. Since then I have had a medium veg box and a Christmas fruit and veg box (which was amazing and sorted me and two others basically for the duration of the holiday, and was also free as it was my fourth box!), and have supplemented my orders with some Ecover products and smoked salmon and rainbow trout and delicious smoked mackerel.
The recipe book that came free with the order is lovely and colourful, explaining what loads of various vegetables go well with and giving ideas for preparing them.
The only downside to Abel & Cole is the price. Because of the quality of their food, it’s usually significantly more expensive than buying veg at the grocer’s, so this week I’m getting a few select things rather than a whole box of veg.
Saying that, Abel & Cole do frequently give you extra goodies along with your shop, like the occasional loaf of bread, jar of jam, milk, eggs, etc. They also give you money-off codes from time to time – the last one I got was a ‘£5 off when you spend £10’ on fish, poultry or meat.
And if all that isn’t reason enough for you to try them out, they just seem like really nice people. They’ll often throw in little extras, like a calendar and mistletoe at Christmas, and just nice messages and recipe cards along with your order.
Also, they really pile on the food-based puns, which is spud-tastic! (…sorry.)
Check them out at www.abelandcole.co.uk 🙂